---
title: "Cultural tourism"
description: "Travel motivated by a place’s arts, heritage, and creative life: museums and festivals, but also the murals and neighborhoods that give a city its character."
glossary: "https://www.civiccollection.com/glossary"
source: "https://www.civiccollection.com/glossary/cultural-tourism"
---

# Cultural tourism

> Travel motivated by a place’s arts, heritage, and creative life: museums and festivals, but also the murals and neighborhoods that give a city its character.

Glossary: https://www.civiccollection.com/glossary  
Source: https://www.civiccollection.com/glossary/cultural-tourism

Public art is cultural tourism's most accessible layer: free, outdoors,
always open, and photogenic in a way that travels on its own through social
media. Cities have noticed, and increasingly market their collections the
way they market attractions.

The conversion problem is findability. A visitor who stumbles onto one great
mural has a moment; a visitor who can see the whole collection mapped, with
routes and stories, has a reason to stay the afternoon and come back
tomorrow. The difference between the two is not the art. It's whether
anyone can find it.

Related terms: [Art trail](https://www.civiccollection.com/glossary/art-trail), [Self-guided tour](https://www.civiccollection.com/glossary/self-guided-tour), [Mural festival](https://www.civiccollection.com/glossary/mural-festival)